Super Bowl XLV Nielsen Ratings Subject Of Focus For Prop Betting

February 2nd, 2011 – by Robert

The Super Bowl draws big crowds every year, and millions more watch from home. Now, Bodog has set Super Bowl prop bets on how many viewers will watch the show.

The Super Bowl first aired on NBC and CBS on January 15,1967. The game was viewed by more than 50 million people in more that 22 million households. This means that the show was viewed by roughly 41% of the Nielson Monitoring families.

Each year the Super Bowl generally draws a larger audience than the year before. There are a few years where the game has attracted a much larger audience than the following years, but the general trend is towards a larger audience of viewers.

The average Number of viewers by decade in millions (tvbythenumbers.com):
1967-1969  43.9
1970-1979  58.1
1980-1989  81.6
1990-1999  85.3
2000-2009  90.4
2010-2010  106.5

The highest number of viewers for a pre-millennium Super Bowl game was Super Bowl XXX in 1996 with more than 94 million viewers. This record would not be beaten until Super Bowl XLII in 2008 with more than 97.4 million viewers. 2009’s Super Bowl XLIII had more than 98.7 million viewers. 2010’s Super Bowl XLIV was watched by more than 106.5 million viewers, breaking the record for most watched program ever in the United States. The record was held for 27 years by the M*A*S*H* series finale.

While the numbers of millions of viewers and households has continued to go up almost continuously year after year, the ratings tend to average between 40-46% of Nielson viewers. The highest ratings for a game were for Super Bowl XVI in 1982 with 49.1% of households tuning in.

According to AdWeek, it is estimated that approximately 110 million viewers will watch the 2011 Super Bowl.

The Super Bowl always brings out interesting proposition bets. This year, Bodog is hosting the following bets:

What will the Nielsen TV Ratings be for Super Bowl XLV?
Over Nielsen Rating of 46 (-155)
Under Nielsen Rating of 46 (+110)

Simply put, if the Nielsen Ratings for the Super Bowl are over 46, the bet pays -155 or $1 for every $1.55 bet on the game. Should the game not draw at least a 46 on the Nielsen Ratings, bettors who wager on the Under will be paid +110, or $1.10 for every $1 wagered.

Which region will have the higher local TV rating?
Pittsburgh (-140)
Green Bay (Even)

Though both regions are highly supportive of their teams, the edge in this bet goes to Pittsburgh as indicated by the payouts. Online sportsbooks have Pittsburgh listed at -140 or win $1 for every $1.40 wagered. On the flip side, should the Green Bay region have higher ratings, the bet pays 1 to 1, or $1 for every $1 bet… even money.


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